Content & Creative Department System
A content and creative team producing for all company channels, from request to performance measurement.
A structured content production line: a standard request, a clear brief, production, review, and publishing — then performance measurement for every asset.
No credit card required — your project is set up with the full system in under a minute
This is the system board as you'll receive it: workflow columns and starter cards showing the first steps
How does work flow in this system?
Every content need from any department enters as a card in the “Request” column in a standard format: content type, channel, required date, and requesting party. The content manager converts accepted requests into the “Brief” column, where the angle, target audience, and references are written, and assigns the writer and designer. In “Production,” the writer works on the copy and the designer on the visuals, uploading drafts to the card; the card then moves to “Review,” where the editor checks language and brief compliance and sends it back to production if needed. Once approved, it moves to “Publishing” with a set date and channel, and ends in “Performance,” where engagement is recorded after publication.
Chat is for quick coordination between writers and designers — a question about a brief or an urgent delivery ahead of a publishing slot. The Forum is the department's documented reference: style and verbal identity standards, the monthly content calendar, and recurring review-note patterns so the same mistakes don't repeat in every draft.
Information flows in one clear direction: the requester tracks their card and receives the approval notification, the content manager distributes briefs and balances workloads, the writer and designer deliver through the card itself, and the editor approves or returns with specific notes. This way, no request gets lost in a message and no content is published without going through review.
Who does what?
The operational roles in this system and each role's responsibility in daily work — assign them to your team as-is or adapt them to your reality.
Content Manager
Receives requests and turns accepted ones into clear briefs, distributes work across writers and designers while balancing their loads, and approves final publication.
Content Writer
Writes copy on “Production” cards according to the brief, incorporates review notes, and delivers the final version on time.
Designer
Turns briefs into on-brand visuals and uploads final files to the card before the scheduled publishing date.
Editor & Reviewer
Checks every card in the “Review” column for language and editorial quality against the brief, and returns whatever needs changes with specific, actionable notes.
What's prepared for you from day one?
System units
- Tasks — A kanban board with workflow columns and execution cards
- Chat — The team's fast daily coordination channel
- Forum — Documented discussions in organized sections — decisions and knowledge that never get lost
Forum sections (4)
- Style & Verbal Identity StandardsThe company's written style guide: approved terminology, tone, and what's off-limits — updated with every editorial decision.
- Content CalendarThe monthly publishing schedule across channels and its delivery deadlines — everyone's reference before requesting any asset.
- Recurring Review NotesError patterns that recur in review and how writers and designers can avoid them in future drafts.
- Requests & PrioritiesDiscussing seasonal request priorities and scheduling conflicts between departments before the calendar is approved.
«Working Rules for This System» — Pinned in the forum
1. No content is produced without a complete request card — verbal requests don't enter the cycle. 2. No move to “Production” without a brief approved by the content manager. 3. No publishing before review: every asset passes through the “Review” column no matter the rush. 4. Review notes are written on the card specifically — no vague remarks like “needs improvement.” 5. The performance of every published asset is recorded in the “Performance” column within one week of publication.
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